decor.com.

branding and web design project

1 day | October 2020

project overview.

Selling stylish homeware, decor.com offers an affordable take on luxury homeware sites. A personal project to create a brand and website for the company to attract a young audience who may not be able to afford the prices of its competitors.

project outcome.

I began this project by creating a moodboard of existing logos, images, textures and colours. From this, I developed a muted colour scheme which I then used to create a contemporary logo using a two-tone approach. I also created a sub-mark from the main logo. I then applied the same brand guidelines to the website, creating a simple but effective website for users to browse room-by-room collections.