consumer duty band.
logo design
1 day | January 2023
project overview.
The concept, creation and development of a logo for a new band; Consumer Duty (named after a hot topic in the financial services industry!). The band, which is formed of professionals working in financial services, performed their debut gig at the PFS’s Festival of Financial Planning in 2022, and have a charity gig lined up for February 2023.
project outcome.
The design was influenced by the ‘Consumer Duty triangle’, as well as the band’s main genre; rock. The final logo was formed of angular typography and bold, neon colours – with the triangular line work as a subtle hint to the reasoning behind the name.